Phil Spencer, the Corporate Vice President of Microsoft Studios, has praised both Sony and Nintendo in a recent interview with the official Xbox magazine. Spencer says that Nintendo’s highly regarded first party titles are an amazing asset to the Kyoto based company. He went on to say that Nintendo plays on the heartstrings of gamers and that Microsoft has done this with some success on Killer Instinct. His exact words are below.
“Nintendo, I think – and there’s some argument about this – that their first-party is such an amazing asset…Their first party studios and IP can lead what they do as a company and the platforms are almost in service to the IP – not in a bad way.”
“They have such iconic stories and this will seem somewhat random, but when we go back and do something like Killer Instinct, a little bit of the history of your franchise can actually be important part of people feeling connected. Obviously the history of Killer Instinct isn’t a history on Xbox, but it’s Rare’s history and I think the reaction when we announced it on-stage at E3 showed that playing to the people’s heart, I think Nintendo does that as well as anybody in terms of hitting the franchises and having huge success with them.”
“Sony – and I’m focused on first-party because of what I do – I really respect their focus on investing in new things and creative things, what they’ve done with David Cage and Quantic Dream around Beyond [Two Souls] and Heavy Rain; they stay committed to franchises even if they don’t sell 10 million units, they’ll stay committed to things.”
“I think that long-term commitment to franchises is important, where it’s easy to pull off the Band-Aid and move onto the next thing [if it doesn’t sell]. I respect their ‘stick-to-it-iveness’. I’ll say, they’ve done a nice job with PS4 […] When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4.”