During the investors meeting yesterday Nintendo president Satoru Iwata explained that they will begin to actively expand their character licensing business with who they deem to be appropriate partners. We don’t know who these partners will be, but we’ve already had Nintendo license their characters in titles like Mario & Sonic and Hyrule Warriors.
[Nintendo] will actively expand our character licensing business, including proactively finding appropriate partners. Also, we will be flexible about forming licensing relationships in areas we did not license in the past, such as digital fields, provided we are not in direct competition and we can form win-win relationships.
By moving forward with such activities globally, we aim to increase consumer exposure to Nintendo characters by making them appear in places other than on video game platforms