Iwata Claims A Single Game Can “Greatly” Influence Wii U’s Sales

Iwata

Satoru Iwata believes the fate of a video game system can be “influenced greatly” by a single game. The company’s president has addressed investors concerns in a Q & A session following the investor briefing last week. Iwata has confirmed Nintendo will strive to deliver consumer satisfaction before announcing new hardware, but that it will also focus on achieving its conservative forecasts for the Wii U and 3DS.

The modest goals put in place by Nintendo is not because of falling sales, but rather what the company feels it can confidently achieve for the next fiscal year. Though a release for Mario Kart 8 is just a few weeks away and Super Smash Bros is due to launch this winter, Iwata has said the company would prefer to keep with its original conservative figures, rather than release optimistic ones. He concludes by assuring investors that he does not believe 3.60 million Wii U consoles is the peak of its life cycle.

“In order to recreate momentum and sell 5.00 million or 10.00 million units of hardware annually, there are indeed challenges that we must overcome. And in the face of these challenges, announcing more optimistic figures before we actually release the Mario Kart and Super Smash Bros. titles to consumers, would not be compatible with our original stance to provide rather conservative figures, so once again we set our estimates by considering how much we could realistically hope to achieve with our software lineup.

“The fate of a video game system is often influenced greatly by the introduction of a single title. As many of you probably remember, before the release of the Pokémon game, Game Boy had been showing slow growth, and many people wondered whether it was the end of Game Boy. But the Pokémon game single-handedly changed the landscape of the system, which then started to show the strongest sales in the lifecycle of the system.

“On the other hand, we do not believe that this year’s estimate of 3.60 million units of Wii U hardware will be the peak of its lifecycle, and we would like to work hard to make sure that we give sufficient momentum to the system so that we can expect good results in and after the next fiscal year, too. However, as for this fiscal year, as I explained before, the figures you see have been determined by rather conservative estimates.”

To be honest, with the Wii U’s poor sales a boost of any kind even a 1% boost could be considered “GREATLY BOOSTED” lol.

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One thought on “Iwata Claims A Single Game Can “Greatly” Influence Wii U’s Sales

  1. I semi-agree with Iwata for once. I say semi because it depends on the game. If they made something like another Dillon’s Rolling Western to the Wii U and Zelda U, we all know which one is more popular and would help influence sales more.

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