Jason Coston, research manager at Interpret, says that even before Nintendo revealed Amiibo figures at last month’s E3 event they were among the most desired smart toys in the US, Europe and Brazil. The study produced by Interpret says that there are over 72 million children interested in smart toys around the world. The Amiibo figures will be introduced by Nintendo later this year.
“We tested interest in an extensive list of current and potential smart toy brands and even prior to the Amiibo announcement, smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe and Brazil,” added Jason Coston, research manager at Interpret.
Well this kinda makes sense, people like Nintendo collectables.